According to a global survey, data, software and networking in enabling electrification and connectivity will be critical to "car of the future" strategies. Molex, a leading global connectivity and electronics solutions provider, unveiled results of a global survey of...
The Specialty Equipment Market Association (SEMA) is presenting a webinar on digital marketing for the aftermarket. SEMA asks: What are the winners in digital marketing doing? Are they using a secret “growth hack” to scale? Most likely no. Winners are doing the “hard...
Great consumer advertising makes a lot of sense for aftermarket companies, for a lot of reasons. But reaching out to the consumer directly with marketing involves different priorities. There are many examples of major aftermarket-brand advertising and marketing...
The Canadian Apprenticeship Forum has conducted a number of research initiatives and has developed a set of goals to support women in skilled trades. Key goals are: Increase the number of women apprentices, journeypersons and supervisors where they are...
When it’s not the law, it’s about word of mouth. Outside of laws mandating the use of winter tires, the most influential factor leading Canadians to install them is family and friends. A recent survey of Canadian car owners found that while more than 80% of Canadians...
As the automotive aftermarket puts 2020 in the rear-view mirror, significant shifts will continue to shape the industry for the coming year and beyond. Here are three top-of-mind-trends that aftermarket organizations should consider. Mileage shifts and maintenance As...
American Tire Distributors (ATD), the largest independent tire distributor in the U.S., has named Carol Genis, formerly with Twentieth Century Fox Television, as its new chief legal officer and general counsel executive. "Carol has a strong background and diverse...
A majority of Canadians say dangerous driving has been increasing recently, a timely warning for those on the road for essential trips this holiday season, according to the Canadian Automobile Association (CAA). CAA polling found speeding, aggressive behaviour and...
“It’s crystal-clear: in a crisis like this, we need to stick together. Our company is doing well despite the crisis and we consider it our responsibility to contribute to the functioning of society," says Ernst Prost, Managing Director, LIQUI MOLY. LIQUI MOLY, the...