(SPONSORED CONTENT) BOLT ON TECHNOLOGY, a leading supplier of technology solutions for the automotive aftermarket, has teamed up with Global Payments Integrated, a top worldwide electronic payment processing company, to offer text to pay for auto repair shops. The...
BOLT ON TECHNOLOGY, a leading supplier of technology solutions for the automotive aftermarket, has teamed up with Global Payments Integrated, a top worldwide electronic payment processing company, to offer text to pay for auto repair shops. The partnership gives auto...
Here you'll find the collected columns and contributions of leading industry trainer Murry Voth, RPM Training, and valued contributor to Indie Garage. Murray Voth, RPM Training murrayvoth@rpmtraining.net https://rpmtraining.net/ MURRAY VOTH: IT'S WHAT YOU BRING TO THE...
According to a global survey, data, software and networking in enabling electrification and connectivity will be critical to "car of the future" strategies. Molex, a leading global connectivity and electronics solutions provider, unveiled results of a global survey of...
The Specialty Equipment Market Association (SEMA) is presenting a webinar on digital marketing for the aftermarket. SEMA asks: What are the winners in digital marketing doing? Are they using a secret “growth hack” to scale? Most likely no. Winners are doing the “hard...
Great consumer advertising makes a lot of sense for aftermarket companies, for a lot of reasons. But reaching out to the consumer directly with marketing involves different priorities. There are many examples of major aftermarket-brand advertising and marketing...
The Canadian Apprenticeship Forum has conducted a number of research initiatives and has developed a set of goals to support women in skilled trades. Key goals are: Increase the number of women apprentices, journeypersons and supervisors where they are...
When it’s not the law, it’s about word of mouth. Outside of laws mandating the use of winter tires, the most influential factor leading Canadians to install them is family and friends. A recent survey of Canadian car owners found that while more than 80% of Canadians...
As the automotive aftermarket puts 2020 in the rear-view mirror, significant shifts will continue to shape the industry for the coming year and beyond. Here are three top-of-mind-trends that aftermarket organizations should consider. Mileage shifts and maintenance As...