According to a global survey, data, software and networking in enabling electrification and connectivity will be critical to "car of the future" strategies. Molex, a leading global connectivity and electronics solutions provider, unveiled results of a global survey of...
Great consumer advertising makes a lot of sense for aftermarket companies, for a lot of reasons. But reaching out to the consumer directly with marketing involves different priorities. There are many examples of major aftermarket-brand advertising and marketing...
When it’s not the law, it’s about word of mouth. Outside of laws mandating the use of winter tires, the most influential factor leading Canadians to install them is family and friends. A recent survey of Canadian car owners found that while more than 80% of Canadians...
As the automotive aftermarket puts 2020 in the rear-view mirror, significant shifts will continue to shape the industry for the coming year and beyond. Here are three top-of-mind-trends that aftermarket organizations should consider. Mileage shifts and maintenance As...
A majority of Canadians say dangerous driving has been increasing recently, a timely warning for those on the road for essential trips this holiday season, according to the Canadian Automobile Association (CAA). CAA polling found speeding, aggressive behaviour and...
When the faculty at Camosun College in Victoria, B.C. became concerned that automotive apprentices were letting their reluctance to share tools stand in the way of their education, they reached out to the Ed Coates Memorial Foundation to see if they could help. The...
Norm Schultz, the AAPEX 2020 Technician of the Year, is ASE Master Certified, works 50 to 60 hours a week, gets a minimum of 40 hours of training per year and credits his success to perseverance and the school of hard knocks. Schultz works for Interstate Auto Care,...
Since the beginning of time, human beings have tried to control their environment. But as much as we think we have created control, the world around us continues to appear to be out of control. Murray Voth, RPM Training murrayvoth@rpmtraining.net...
Mitchell, a leading provider of technology, connectivity and information solutions to the Property & Casualty (P&C) claims and Collision Repair industries, and General Motors have announced the GM Canada Collision Repair Network. Through...